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Backlinks and SEO Tactics

Backlink are links returned from websites, blogs, forums, or other social media to their website. In SEO, Backlinks are still one of the top priority factors in ranking on search engines. The more quality backlinks a website has, the higher the chance of reaching the top position. Backlinks can also be called “inbound links” or “incoming links.” 

What is a good backlink?

Not all backlinks are equal, nor do all backlinks bring good results for your websites. However, if you do the right technique, these backlinks can help your website visibility and boost your ranking. On the contrary, without further analyzing your link prospects, you could very well be building bad links or links that will hurt your search engine ranking.

In fact, backlinks to your website will show search engines that others give credibility to your content. When many sites link to the same webpage or website, search engines will assume that content is worth linking to, thus also worth appearing on a high SERP (Search Engine Result Page). Therefore, earning good backlinks can boost your ranking position and search visibility.

How do we get good backlinks?

Backlinks are an important part of what digital marketing agencies do when working on SEO tactics.  There are several ways to accomplish this task.

Relevant content

Remember, content on an external website needs to be related to your original content, which means it should be made for human readers rather than search engines. Backlinks can be relevant in different ways. In particular, the search engines will consider the overall relevance of the linking site, the specific page with the link on it, and the content directly on the link.

Trusted sources

A good backlink should be connected to a high-quality and trustworthy site. How do you define a high-quality site? Search engines will use a set of trusted seed sites which they classify as high-quality sources and difficult to get links from. The fewer the number of links apart from one of the seed sites, the higher the quality a link from that site is.

In-content backlinks

In-content backlinks – likely to be editorial links, can be considered as the type of links that search engines value most. Specifically, when a link is included in the original content, the search engine will define it as an important link in that text. As a result, a backlink within and towards the top of the main content area of a site is recognized to be of high quality. 

Nofollow – Follow backlinks

Natural backlink profiles are diverse. Some links are followed, and some are not followed. Not that ‘no follow’ backlinks are bad, Google, however, will ignore them. Thus, the goal is to make those backlinks look good in Google’s eyes. As a result, sometimes Google tells us not to give them any nonsense that will not be relevant to the followed content. 

However, nofollow backlinks still have some indirect impacts on SEO:

  • They help diversify your link profile.

Most of the backlinks you get from the following places are ‘nofollow’, such as Social Networks  (Facebook, Twitter, YouTube, etc.), Forums, Guest books or Wikipedia, etc. Hence, if a website only has followed backlinks or a conspicuously high percentage of followed backlinks, then something suspicious is possibly going on.

  • They drive traffic, and that traffic drives followed backlinks.

Not only useful for SEO but backlinks also drive traffic, too. But if you want your website to have reliable links, you need to make sure that they can see your content, they enjoy it and they recommend it to others via links on their site. In other words, the nofollow link indirectly led to a followed link.

  • They can protect against Google penalties. 

Google states that followed paid links are against their Webmaster Guidelines. Therefore, these are some ways for you to audit your site with nofollow links-related problems:

    • Look for followed backlinks with keyword-rich anchors.
    • Look for followed sponsored backlinks.
    • Look for keyword-rich followed outgoing links on your website.
    • Look for followed sponsored links on your site.
    • Look for nofollowed internal links.

Should I buy backlinks to get faster results?

As difficult as it is, there are two sides of opinion on this question.

Yes, you should.

Buying backlinks helps saving time that your business can get the result without going through the whole process of acquiring backlinks since this process is kind of time-intensive. 

First of all, you have to find link prospects. Then you have to validate and qualify those link prospects. After that, you have to build a relationship among all the qualified links. Finally, you have to create an article for their website and that it should go through all the editorial processes, then in the end your link will be published. After this acquiring process, you will still need to build out procedures and train others to do it. Such a time-intensive process, right? 

So that is the main reason why people will look for agencies to do this process for them. 

No, you should not.

Although buying backlinks can somehow give you faster results without doing much, this way can also damage your business if you do it in the wrong way.

Buying backlinks is against Google Webmaster’s Guidelines. Indeed, Google is against most kinds of link building, though many SEO experts will point out that the data doesn’t match Google’s overtures.