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Digital paradox: Success comes from Hidden Revenue?

Every time the word “Digital” appears, we immediately expect to see viewable things. The meaning of “electronic” is obvious. However, there is an existing conflict in this sector: hidden revenue. Here is an example for you to imagine:

Apple Digital Shop 

Developed by Apple Inc, the first generation of iPhone was officially introduced on June 29, 2007. Since then, iPhone versions of the iOS operating system have been continuously advanced and improved. Besides being the “game-changer” in the mobile phone industry, Apple has become one of the most valuable companies on the planet.

In opposition, the App Store of iPhone profit sources is completely hidden. Just by the number of users, it is unlikely to tell where the company’s income is.

A lot of applications on the App Store allow users to download for free (or at an affordable price). In return, users will see many different ads during use.

The App Store’s major source of revenue originates from third parties – any organizations that provide cross-financing for the app to attract users. They will fund “FREE” or low-priced apps. So, views turn into valuable elements to advertisers. The main idea of the App Store is based on the concept: separation of revenue and customers.

Devices of App Store 

Besides iPhone, other Apple devices installed with App Store:

  • Mac
  • iPad
  • iPod Touch
  • Apple Watch
  • Apple TV

Through the App Store, more than 2 million applications have reached users around the whole universe. For over a decade, the App Store has been a safe and trusted place to discover and download apps. Apple emphasizes that its most important concern is safety. But the App Store is more than just a store, it is also a creative destination focused on creating great experiences. “A big part of the experience is ensuring that the apps we offer are held to the highest standards for privacy, security, and content. Because we offer nearly two million apps – and we want you to feel good about using every single one of them.” – According to

If you are wondering about iPhone/ iTunes, just memorize that Apple has created an ecosystem to combine hardware and software. iTunes automatically connects to your iPhone device to play music. Even when syncing data, every other device must have the iTunes program. This results in a sealing effect known as a Lock-in.

Lock-in is also a unique model form of Apple. Instead of increasing the cost of switching services, Apple created new barriers to keep customers with positive reasons. A perfect combination: customers experience premium products, and Apple avoids the possibility of competition. Learn more here.

Outstanding features

The App Store is a safe and trusted place to discover apps, and a great opportunity for developers to deliver apps and services available on iPhone, Mac, iPad, iPod Touch, Apple Watch and Apple TV in 175 regions.

Nowadays, netizens see the App Store as the place where they find the most useful applications. The App Store is built to make life more “digital“. From taking photos, and selfies to editing filters, it is shown in the App Store.

Application highlights:

Search gives you the ability to find apps, games, categories or developers. Based on a wide range of data and product pages, results will be suitable for user queries. That includes relevancy (title, keyword, and app category). Customer behavior (downloads, ratings and reviews) is even included here. You can view Trending Searches to see what other users are interested in.

Explore is where users find new updates and releases on their Mac. Each week, Apple editors choose curated apps, games, behind-the-scenes, and collections. The goal is to help users get the most out of the App Store with their Mac.

Create helps users find applications such as composing, editing, and designing on Mac effectively. Apps from Create are sure to reach the standard of professionals. Have you used any tools such as Notes, Translation, Dictionaries and Graphics? If so, then you will definitely find the App Store’s Creative section extremely handy for your needs.

Work introduces new applications related to focus and organization in working places. With curated collections and guidance from Apple editors, finding the right productivity and efficiency apps is simple.

Play has a unique entertainment game with priority recommendations, attractive, for everyone, free… Overall, Play brings together many favorite releases and selected collections in the game world.

Develop is where editors pick out developer tools and utilities. With this, Apple wants to bring the creativity and imagination of developers to customers around the world.

Categories on Mac sort apps based on main function or theme. Users can browse through these categories to find apps, such as Entertainment, Finance, Travel, Weather, or Social Networking.


Revenue in the digital sector is often put out of sight or undercover. There are business forms hidden behind modern platforms and services as a result of data collection and analysis. 

It is crucial to realize the return value for global companies like Apple. So, leveraging existed potential grows into revenue maximization.