There is a huge gap between these two channels, which is already mentioned in the name. Facebook specializes in image and text, and YouTube specializes in video posts.
Unpredictable risks usually occur if Vietnamese businesses manage multiple social networks at the same time. For that reason, you should think more carefully when developing Facebook and YouTube channels.
Photos => Facebook
In 2003, the Facemask – “Hot or Not” program was written by Mark Zuckerberg to compare the picture of students at Harvard University. Two images appear on the screen and you are asked to choose the one you like best. Within a day, the website attracted more than a thousand viewers, and that was just the beginning.
Today, Facebook has become one of the world’s valuable social media platforms with over 2 billion monthly active users.
Ignore Zuckerberg’s somewhat immature project in the past. Overall, Facebook still plays an important role for internet generation users. This is the place everyone shares pictures that they take with their mobile phones. Their friends will tick the button “like” and “share” photo that appears in the News Feed. Then, Facebook will display photos so that more people can access interesting content.
Create Facebook Fanpage
Increase awareness of your business with a free online presence that you can make in minutes.
1. Business name and description
Name your Page after your business or another name people use to find your business. Use the About section to let people know about your business.
2. Profile picture and cover photo
Choose the photo that shows your business right on. Many businesses choose to use their logo as their profile picture. For the cover photo, choose an image of your store, product, or an image from an existing marketing campaign. Here are beautiful cover photo examples for reference in case you need them:
3. Action you want people to take
At the top of your Page, feel free to add a call-to-action button that directs Page visitors to take any action, such as visiting your website or calling your store. Just a few clicks and you are done.
Your Page must be up and running before starting to promote your Page. So, make sure to post content as soon as your Page launches. Updates and new photos will keep your Page fresh for visitors. You can expand your post’s reach beyond your Page followers by boosting the post and choosing the people you want to connect with.
Videos => YouTube
YouTube was developed by Chad Hurley, Steve Chen and Jawed Karim (they worked together on PayPal) in February 2005. The idea of YouTube is that even amateur computer people can use it to upload, watch online videos through standard web browsers and modern internet speeds.
Google merged with YouTube in November 2006, since then YouTube has operated as one of Google’s companies.
YouTube allows users to publish, watch, interact with videos by “likes” and “dislikes”, share, add videos to playlists, report, comment on videos and subscribe to users’ channels. As a result, the YouTube platform offers a variety of user-generated and corporate videos. Available content includes video clips, TV shows, music, short films, documentaries, audio recordings, movie trailers, live streams, and other content similar to blogs and tutorials.
Create a YouTube page
YouTube gives creators flexibility so they can start recording, sharing, and finding their fanbase in creative ways. See how to create a YouTube page through the following steps:
- Step 1: Sign in to YouTube with your existing Google account
- Step 2: Move your mouse to “Settings” in the right column and click “Create a new channel”
- Step 3: The system will ask you to create a channel
- Step 4: Check details (your Google Account name and photo) and confirm to create a channel
If you want to create a business channel instead of a personal channel, click “use a business or other name”. For example, you can put your name and category. Watch more instructions in the video below!
Watch the video here: https://www.youtube.com/watch?v=LcuvxJNIgfE
The contrast difference between Facebook and YouTube brings challenges for Vietnamese businesses when setting up digital advertising strategies. To avoid unnecessary risks, you should note these points:
|Create an email and password to register the site.||First process||Not require creating an email, but you do need to sign in with a Google account.|
|Conduct engaging content that benefits your business needs.||Marketing skills||Conduct meaningful video content to increase business visibility.|
|Facebook has introduced algorithms that limit the organic reach of posts to only specific users. You need Facebook Ads to boost your posts.||Reach||YouTube’s views are the obsession of Creators. To increase video views, you need to track total channel performance in detail and thoroughly.|
|3 seconds||Video view||30 seconds or whole video|
|Mobile first||Device||Mobile first|
|Vertical or square||Ideal format||Horizontal|
|Visible||Ad engagement||Option to disable|
|Website and video||Remarketing||Website and video|
|Yes, in a Conversion campaign||Direct response||Yes, in a True View for action campaigns|
|Bad reviews or low ratings can be disastrous for a business||Negative comment||Two-way interaction between businesses and followers is very limited|
Based on the above disadvantages, you will no longer have to face many struggles with Facebook and YouTube as before.