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Improving Sales: The Agency Mindset

What do agencies sell?

Digital agencies do not sell. They consult. They search for solutions at the best price according to a (sometimes loosely) defined need. Then they build it keeping in mind quality and innovativeness and of course development time. Production performance itself is a key performance indicator.

Sales, or consulting, is about adapting to the customer needs. This is where lies a big difference in agencies. Some agencies will propose a working model and the customer must adapt their language to fit that model.

Which agency are you?