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SEO for B2B e-commerce web is in need of sophistication

In digital marketing world, SEO for B2B e-commerce webs is rarely explained or have a meaningful description. If you mention SEO for B2B, most of the best content writer are still a bit confused and not interested in practice SEO for B2B e-commerce web.

What is B2B e-commerce web?

The examples of B2B e-commerce web are popular shipping companies that Vietnamese often uses: Giao hang nhanh, Giao hang tiet kiem, Viettel Post, Vietnam Post, Ninja Van, DHL, Ahamove, 247 Express, Nasco Express…

B2B e-commerce platforms do not serve consumers, they are built to serve businesses. When participating in B2B e-commerce, businesses easily find supplies to get the job done quickly and efficiently. However, B2B e-commerce orders face more potential risks than B2C because most decisions are based on the collaboration of many individuals. Occasionally, the wait can be months, plus meetings, negotiations, and contracts are packed. Many companies will even ask a lawyer to assist in closing the order.

The SEO content of e-commerce web will avoid heavy keyword to increase Google rankings, focus on value and provide accurate information in a “digestible” form. The buying company read web content like receiving important data before the time of purchase.

Disadvantages of B2B e-commerce

In order to do well SEO for e-commerce web, besides the advantages, we also have to find ways to overcome the disadvantages such as:

Restraint and saturation market

If you intend to develop B2B e-commerce web with a small scale, you will face many dilemma and hazard. Most B2B businesses have a loyal customer base and a reputation that takes a long time to achieve success.

Non-Digital

It sounds strange that e-commerce has the concept of digital exclusion. But you can understand this in terms of trust between a buying company and a seller. Especially if the buying company intends to make a large order, credibility is essential.

Recommendations: improve the web browsing experience by adding product descriptions and providing detailed video tutorials.

Complex automation

The e-commerce model contributes to minimizing human intervention, bringing automation. On the other hand, setting up and managing a customer loyalty program can be challenging. The list of special needs and requests of loyal customers which entails lengthy email exchanges somewhat negates the convenience of the e-commerce model.

Data leak 

Since the B2B e-commerce web is an online portal that anyone can access, the business’s data is scattered and out of control. It is imperative that B2B e-commerce web invests in strong online security to encrypt business data and protect against data leaks. In addition, many businesses do not want to disclose their prices to competitors.

SEO strategy for B2B e-commerce web

To increase organic traffic for your B2B e-commerce web, you need to ask the following 3 questions:

  • What are the needs of the buying company?
  • Which keywords should you use?
  • What do you do to make Google happy?

The needs of the buying company

Can you distinguish the buying company with the shopper? See the comparison table below to understand better:

Buying companyShopper
Who is the typical audience?

Kitchen manufacture – Homi is looking for metal supplier willing to supply steel for certain items such as knives and pans. The supplier operation should be stable and can provide large number of metal.

What is the need?

Homi will check the terms of purchase carefully as they will require bulk orders in the long run and to make sure there are no misunderstandings.

Who is the typical audience?

Your neighbor – Uncle Sau is ​​looking for a new set of tablecloths for the dining table that sits between the kitchen and living room. His favorite tablecloth pattern is checkered or brocade. Any material is fine, he just want to buy a good fabric.

What is the need?

Search the product website and order in the shortest time possible. If he find any inconvenient, he will go to the supermarket near his house right away.

Useful keywords

When choosing keywords, two goals that you need to pay attention to correctly identify: increase Google rankings and provide information related to the business. If a keyword helps your business appear on the first page of Google and increase conversion rates, that keyword is really helpful.

Pro tip: balance the number of short – long keywords, affirmative – negative keywords, simple – complex keywords.

B2B ecommerce blog

You want to increase traffic for your B2B e-commerce website, but ignoring the blog is a “no no”. Let customers read blogs, they will interact by leaving comments, or pressing “favorite”, “bookmark” articles on their screen. If your blog has a social sharing feature (LinkedIn, Facebook, Instagram, Twitter, YouTube) then you can easily increase traffic to the web.

Pro tip: Consider putting a share icon in each blog post, adding a few more friendly, funny emojis is even better.

Conclusion

The B2B e-commerce field faces potential risks, but that does not mean you just follow the uncreative “trail” as before. Let’s put aside what you know about SEO for B2C. Try to improve and optimize your keywords for search engines. Remember, B2B businesses also benefit from search engine optimization.

With the right subtle SEO strategy in place, you will have the opportunity to drive sales and increase profits. Incorporating a SEO strategy will add “golden wings” to your B2B e-commerce website to reach new heights.