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Should and shouldn’t in advertising Zalo network

In order to adapt to the development of the internet and the behavior of shoppers, Zalo is the new marketing channel (all-in-one) used by many businesses.

The first version of Zalo was released in August 2012 by VNG. So far, Zalo provides products such as:

New messaging appBusiness pageElectronic walletProduct management systemAdvertisement system
Zalo designed a simple interface to focus on chatting with friends, meeting on Chat Rooms or Around, voice messaging with clear quality. Although there is no need to integrate with Facebook and Google, Zalo is still very secure and private.Zalo OA brings effective solutions to interact with more than 64 million regular users on Zalo including content announcement and community development, building customer care, sales and business solutions on Zalo.Zalo Pay can be seen as a national mobile payment application right in Zalo with many unique features built specifically to satisfy all payment needs in life and business needs.Zalo Shop supports sellers to create shop and promote products to millions of buyers across Vietnam without worrying about time and costs.Zalo Ads focuses on efficiency, only paying for specific actions, whether you are a large or small business, have a large or small advertising budget and no matter your level of expertise. Zalo can always support you.

Famous brands (Bao Viet, Bitis, X-Men, Thorakao, Viet Tien, Pho24, Highland Coffee, Li Bai, Viet Kitchen, Mandarin…) are implementing sales services on Zalo.

Individual behaviour

In today’s market, there are three online sales channels that businesses often use:

E-commerce platform

A survey conducted by Q&Me indicates that the 3 most popular channels for Vietnamese online shoppers are e-commerce platforms (91% of users), social networks (43%) and brand websites (20%).

Vietnamese consumers are still loyal to shopping through e-commerce platforms, showing that the demand for searching for products is very rich and diverse. In the ranking of e-commerce platforms, the first place is Shopee, which is famous for fashion and beauty, and the second is Tiki, which is trusted for its technology products.

Characteristics of connection between consumers and different e-commerce platforms. Example: Consumers believe that Shopee offers the best products, reasonable prices, and an easy-to-use interface. The brand is also recognized with a vibrant and youthful image. On the other hand, Tiki is considered a high-end, reliable brand with high-quality products and professional customer service.

Social Media 

Facebook, Youtube, Zalo and Instagram are among the top most popular social networks (Messenger is part of Facebook). However, Youtube cannot be used as a sales platform yet, because it is designated as a place to share videos without direct messaging function.

Zalo has the functions of typical chat applications such as Skype, Viber and Whatsapp. Just register with a phone number, anyone can own a Zalo account. Therefore, Zalo is widely used nationwide, as well as becoming the most popular sales channel.

Website

Website maintained as an option for businesses that do not have enough fans on social networks. To create a website, businesses need to set up similar features to an e-commerce platform and maintain an image and presence with a local audience. See more here

Should and shouldn’t in advertising Zalo network

Many Asian trending advertising projects have been implemented, but few have left an impression. Read more articles on: What are the limitations in digital advertising of foreign businesses?

When advertising on Zalo, you need to note:

Should

Shouldn’t 

Create an ad account:

  • Phone numbers with Vietnamese prefixes will easily create Zalo Ads advertising accounts
  • Use a phone number with an area code in Vietnam. Example: (84) 912 345 678
Create an ad account:

  • Phone numbers with foreign prefixes will not easily create Zalo Ads advertising accounts
  • Use a phone number with an area code outside Vietnam. Example: +912 912 345 678
Determine the form of advertising that is suitable for the goal:

Clearly define your marketing goals.
Choose 1 of 7 suitable advertising forms that Zalo Ads is supporting for a variety of goals such as: Brand building, attracting potential customers, increasing revenue…

Determine the form of advertising that is suitable for the goal:

Not clearly define your marketing goals.

Not choosing suitable advertising forms that Zalo Ads is supporting.

Create Zalo Official Account page on Zalo Ads:

Prepare business information for the OA site:
– Cover photo: appears on the homepage when the user visits the OA page.
– Avatar image: the rest is an avatar image, usually the logo of the business.
– Short description: introduce a few lines about your business but still make sure to have some main ideas.
– Business address and contact form.
In order for the OA site to be approved early, you should complete the above information.

Create Zalo Official Account page on Zalo Ads:

Forget to prepare business information for the OA site:
– Cover photo: posting the wrong photo, poor quality.
– Avatar is not a business logo.
– Short description: introduce incorrect or only vague information about the business.
– Wrong address and contact form of business.

In order for the OA site to be approved early, you should avoid filling in the above information.

Choose the right audience group:

Clearly define the target group that the business wants to reach.

Hints: age, location, gender, and other details, and what demographics, interests, and behaviors best represent your target audience to target.

Choose the right audience group:

Not clearly define the target group that the business wants to reach.

Set advertising costs:

Choose your bid, daily or campaign-wide budget, and the length of time you want your ads to run.

Control your spending without going overboard.

Set advertising costs:

Not choose your bid, daily or campaign-wide budget, and the length of time you want your ads to run.

Not control your spending without going overboard.

Manage and optimize advertising efficiency:

Monitor reporting metrics and evaluate whether your ads are performing well or if your ads are delivering effectively.

Make changes and adjustments right on that ad.

Manage and optimize advertising efficiency:

Not monitor reporting metrics and evaluate whether your ads are performing well or if your ads are delivering effectively.

Not make changes and adjustments right on that ad.

By understand the notes listed in the table above, you will set up Zalo Ads without having to worry about any other complicated process.

In addition, you can also find an enthusiastic and knowledgeable consultant about Zalo to help you “remove trouble” if you encounter problems during practice.