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The effectiveness of digital marketing solutions in Vietnam

Will digital marketing be effective or is traditional marketing a potential investment? Many Vietnamese business owners are still choosing digital marketing, but they wonder if they should spend most of their budget on digital projects?

Temporarily put aside concerns to find answers through the following reasons:

1. Digital marketing are used by international brands to reach young customers

Compared with the period 2004 – 2014, from 2015 to now, the Vietnamese market has witnessed a wave of expansion of international brands:

  • 2004 – 2014: Mango, Levis, Pedro, Gap, Banana Republic.
  • 2015 – present: Zara, H&M, Puma, Uniqlo, Decathlon, Watsons, Haidilao Hot Pot, Muji.

“Evaluated as one of the top 16 emerging economies in the world, belonging to the group of highest economic growth in the world in 2020, Vietnam will continue to be a destination for retail, cuisine and international services” – According to Vietnamnet.

Vietnamese young people are gradually changing their habits of searching for brands. Instead of watching TV, reading newspapers, magazines, books, comics…, young people start accessing the internet regularly and join social networks to collect information and interact with brands.

While traditional advertising is still used, appearing online is now the norm for international brands to reach young customers.

It is easy to see that the wave of international brands entering Vietnam has created a trend to develop digital marketing solutions.

2. Outstanding advantages: identify target audience, track, analyze data with low cost

Digital marketing allows businesses to:

  • Define target audience: in the world of marketing, successful campaigns are less likely to target everyone. Rather, businesses need to reach people who are interested and ready to buy the products they offer.
  • Low-cost data tracking and analysis: businesses understand what users are doing online, why users do it, and behavior that can be applied to digital marketing campaigns in the future even with a limited budget.

Only guesswork or lack of precision when planning digital marketing, businesses are often disappointed with the achieved results, leading to discouragement and slow progress compared to competitors.

3. Optimization becomes a strategy and a necessity

Despite attracting large capital in Southeast Asia, Vietnam still has limitations. The working hour rate of Vietnamese employees is low compared to the region. Vietnam is not yet a tourist destination like Thailand, Singapore, and Malaysia. However, the standard of living for each resident is quite ideal.

In the process of integration, businesses must operate flexibly, save costs, and focus on optimization. At the same time, there are many opportunities to improve services in the process of digital transformation. Therefore, optimization is seen as a strategy and a necessity.

All three reasons above answer the question about the effectiveness of digital marketing solutions in Vietnam. Today, digital marketing helps businesses increase profits and attract potential customers through organic search without worrying about costs.