It seems that viewers have standards for the best advertising video of each country. The effectiveness from advertising is equal to cultural beliefs and motives, and in many cases, is country-specific or nuanced.
In this article, we will explore prominent videos that are loved among the different country.
If you are an admirer of European countries, more or less, you used to hear about the Swedish furniture brand IKEA, specializing in home appliances and furniture with various types of modernist designs, often associated with an eco-friendly simplicity.
IKEA’s ad with the title “IKEA – Silence The Critics – TV Advert 90” below is “striking” more than 2,000,000 views, 18K likes and over 1.9K comments. Even though, IKEA only uses family content inside the familiar cozy space of each house to attract online viewers.
Below the video posted on YouTube’s main channel, IKEA put a few lines of description to explain this ad:
“When it comes to hosting, we all have those little voices in the back of our heads that say our home isn’t up to the job. And whether it’s the chipped mug, the crack in the wall, the weirdly shaped bathroom, or the living room that has as much personality as a cardboard box, the voices seem to zoom in on our biggest fears and magnify them until we declare our home a no-go zone. But at IKEA, we believe every home is worthy of a get together and that with a little imagination and some clever IKEA products and ideas, there’s no reason not to host. In this campaign we want to inspire the nation to get their homes party ready. And Silence The Critics, once and for all.”
Watch the video at: https://www.youtube.com/watch?v=w0EKS2YfLc0
At the present, IKEA owns a huge number of videos and constantly uploads every week. The quality of the video is second to none of the luxury brands. The more you dig into each video, the more you see that IKEA invests in YouTube with great effort.
On the YouTube race, the advertisement of Jimmy Choo based in the United Kingdom has gained more than 8,000,000 views, 71K likes and 1.8K comments thanks to the charm of international model Cara Delevingne. From the first seconds when Cara walked in a red dress and boots that were more sparkling than the lights at the fair, Jimmy Choo made an extremely overwhelming impression. The video length is less than 2 minutes, but it can bring back your youth.
Watch the video at: https://www.youtube.com/watch?v=DPrRRgagQg8
Jimmy Choo drops a summarised video description in 3 lines to catch the attention of the reader, while also not forgetting to include a call to action: Click play to come along for the ride.
The comments mostly praised the song, edition and vibe brought in the video, there is even a request for a 2-hour version of this video.
The most worth mentioning to the Americas is the advertising industry of the United States, perhaps noticed by videos addressing these topics: events, sports, music, reality TV, and entertainment.
Other than that, US advertising videos tell a story, or a truth without using a smile or laugh naturally. Take a look at the Ford Motor video example:
Watch the video at: https://www.youtube.com/watch?v=FoGGDKV88Fg
Belonging to the high-end car by Ford Motor Company in the US market, Lincoln’s product lines include cars, pickup trucks and SUVs.
Although Matthew McConaughey stops in the middle of the road, enjoy self-talk behind the wheel, he helped the video get more than 3,500,000 views, 9.2K likes and 662 comments. An advertisement like this has certainly never appeared in Europe.
This video related to US culture presents bitterness and misery. Meanwhile, United Kingdom ads approach emotional, sincerity, empathy and real-world scenes such as tea tables, cookies, kitchens…
More examples depicting typical US advertising style:
Watch the video at: https://www.youtube.com/watch?v=MMdQ-gWBNZE
Within a year, the video “Introducing Apple Watch Series 7 | Apple” attracted over 8,000,000 views, 108K likes (comments are turned off). Apple brings all the essence of America into a video ad, showing what a brand at the level of a “global icon” must be.
Description inserted under this video: “How fast was that serve? What’s my blood oxygen level? Can I get some help meditating? The new Apple Watch Series 7 has answers — on our largest, most advanced display yet. The future of health is on your wrist.”
Similar to the US, the famous Canada brand, MAC Cosmetic promotes the image of the goddess Ariana Grande wearing a black outfit, lipstick and holding a pen to draw on the wall throughout the video:
Watch the video at: https://www.youtube.com/watch?v=4HGR2_uN-f0
Are you surprised by this video? Ariana Grande often appears in cute and lovely pink “candy” outfits like other stars, but this ecstatic personality style is out of expectation.
The Asia section have been updated in part 2 in Watermelon Consulting’s blog. To read the continued article, please click The prominent video ads you should check out (Part 2).