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What does keyword research mean in SEO?

Building a business requires us to focus on profit first? If caring only about immediate revenue, you often choose the wrong direction. To maintain SEO and improve website rankings on Google, keyword research plays an extremely important role.

In this article, you will understand the meaning of keyword research when performing SEO website. Let’s “drag” the mouse down a bit!

Keyword research definition

Keyword research is the process of identifying keywords that customers enter into search engines and discovering products or services from a business.

Rushing into success, you are likely to neglect the process, become lost in the world of languages, and miss out on effective traffic.

Besides, you face potential risks from many different sides. The “giants” block the smallest opportunity. Even with a better strategy, you can hardly compete.

High-quality keyword

The next tip on keyword research: carefully choose quality keywords.

SEO is a long-term ranking strategy similar to business investment. Whether your development plan is the same or worse than the competitors, you are lacking of remarkable advantages. Why should people look to you? Why should Google rank you? These questions should appear on your screen now.

The difference of the business

You and your competitors both have an edge for strategic keyword research. However, keywords are also based on the strengths of the business. Therefore, try asking yourself the following lines:

    • What is your product?
    • What is your mission?
    • What are your core values?
    • What makes you stand out?

The above dots are four simple aspects for your business to further visualize the big picture.

Target audience

To introduce products and sell goods, the target audience is quite diverse. However, the target audience can be divided: customers who are buying the product and customers who have the potential to buy in the future.

The clear division of the target audience supports the creation of content for businesses. For example, Yoast offers SEO training courses called “Yoast SEO Academy”. When analyzing traffic data, the audience usually looks for [SEO training] or [SEO course]. So Yoast changed their tactics to reach the right target audience.

Do not assume the keywords you want are the same as the search engine’s vocabulary. Meticulous keyword research helps you optimize customer-friendly and useful content.


From an SEO perspective, you must always be “better” than your competitors by gathering knowledge, tips and monitoring rankings every day.

According to Google, the three factors of keyword ranking are content, backlinks, and user experience.

  • Content: type competitor’s name into the search engine to see related articles
  • Backlinks: use some tools like Semrush to tell you how many backlinks your competitors have
  • User experience: learn about competitor websites and try to do better

Note: don’t ignore long-tail keywords despite low traffic.

Then, expand keywords and conquer Google rankings step by step. Thanks to a strong keyword base, SEO becomes a completely easy journey for you.