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Insurance In Asia launches new website

Project: Website development, design, content marketing to optimize conversions and improve business performance.

Client name: Insurance In Asia.


Established in 1986 – during the period of economic renovation, reform of many other aspects of Vietnamese society, Insurance In Asia possesses a wealth of experience, as well as in-depth knowledge, diverse fields. Users feel secure to choose Insurance In Asia because of its practical protection product at a reasonable cost for the whole family, as well as valuable assets.

  • Industry: health insurance for individuals, families, businesses, employers, risk management, financial consulting…
  • Location: Ho Chi Minh City. 
  • Part of: IF Consulting (specialize in finding medical/ personal insurance for expats throughout Asia).


Watermelon Consulting supports information gathering, analysis of long-term/ short-term goals, ensuring the company’s orientation, website interface design, testing, operation, and content marketing strategy recommendations.


From August to November 2021.

Success factors:

  • Apply a results-driven design approach.
  • Start small, set new goals only after the website produces the desired results.
  • Continually keep the website on the right track, in good working order and constantly improving.

By launching with the simplest website that meets Insurance In Asia’s goals, all future innovations will be selected and tested based on real user data rather than guesswork.

Website link:

Pictures of the website: